ELLIE ALTOMARE · 30+ YEARS IN THE CREATIVE INDUSTRY
Get your work seen.
By the people who commission it.
Strategic marketing, portfolio positioning, and industry outreach for production companies, animation studios, artist representatives, medical animators, commercial photographers, and illustrators.
5 years with LE BOOK / CONNECTIONS · 25 years with Serbin Communications
Santa Barbara, California · Working with creatives worldwide
A human approach to creative business growth.CAREER EXPERIENCE ACROSS
30+ years in creative marketing · 25 years with Serbin Communications · 5 years with LE BOOK / CONNECTIONS
Who is this consulting for?
I work with people building a business around distinctive creative work. That includes established production teams, specialized artists, and independent professionals who want a clearer commercial direction. Whether you are refining your portfolio, approaching a new market, or improving outreach, the starting point is understanding your work and who commissions it.
How can your creative business attract the right clients?
Start with a clear offer, a specific audience, and a realistic way to reach them. I help creative businesses connect those pieces: explain their value, choose promising opportunities, and build a consistent approach to marketing. The aim is a plan you understand and can actually use.
Find your direction.
Position your business, sharpen your offer, and choose where to focus.
Explore the service ↗02Start better conversations.
Build a thoughtful approach to prospects, follow-ups, and relationships.
Explore the service ↗03Make room for better work.
Use AI to support research, planning, and everyday marketing tasks.
Explore the service ↗INDUSTRY EXPERIENCE. A PERSONAL APPROACH.
What could the right
industry perspective change?
Your work deserves a commercial story that makes its value clear. I bring more than 30 years in creative marketing and sales, including 25 years with Serbin Communications and five years with LE BOOK and CONNECTIONS. That experience shapes practical advice on positioning, outreach, and the relationships that support your business.
Get to know Ellie ↗Where can you learn more about my work?
You can visit my LinkedIn profile to explore my professional background and recommendations. It is also a way to start a conversation about your business and the kind of support you need. Bring a question, a challenge, or a goal, and we can discuss a useful place to begin.
Explore Ellie’s LinkedIn profile ↗PURPOSE, STORY & HUMAN CONNECTION
How can a story inspire meaningful action?
Animal advocacy is an important part of my life. Fostering dogs and helping them find homes has shown me how a truthful story can help someone care and take action. That experience informs my approach to cause-driven messaging, community outreach, and communication that connects a clear purpose with a practical next step.
Explore cause-driven marketing support ↗What is changing for creative businesses in the age of AI?
Creative Growth Notes explores the business questions behind creative work: how to explain your value, reach the right clients, and use new tools thoughtfully. The first issue looks at practical ways to stay valuable as AI changes everyday workflows, with a focused action plan you can try over the next month.
Read the first newsletter ↗Where should you start?
If your business feels busy but your marketing feels scattered, start with one focused conversation. We can look at your audience, current offer, and biggest obstacle, then discuss the kind of support that makes sense. You do not need a finished brief or a perfect marketing plan to begin.
Prepare your consultation request ↗WHAT CREATIVE CLIENTS SAY
“Her opinions and advice are honest, accurate, helpful, wise, but most of all caring.”
“Her industry knowledge, marketing experience and overall business sense makes her a very effective consultant for creative businesses.”
Short excerpts from received LinkedIn recommendations. Read more client perspectives.
LET’S FIND YOUR NEXT STEP
What could move your creative business forward?
Book a free 10-minute consultation to talk about your creative business, the clients you want to reach, and the challenge you would most like to address. Bring a question about your positioning, portfolio, outreach, or AI workflow, and we can explore a useful starting point for your next step.
Book a free 10-minute consultation ↗